Creative Data Analytics Book

CREATIVE DATA ANALYTICS

Interactive Web Apps for Business Analytics. Explore computational recipes with live tools, real datasets, and case-use examples to gain insights into modern businesses using the Wolfram Language.

Web Apps

Interactive tools for business analytics and data-driven insights. Each app provides live computation capabilities for real-world business applications.

Website & Company Analysis

Website Text Analysis

Business Question:

What themes and messaging patterns are present in a company's website content?

Computational Recipe:

Text parsing & frequency analysis

Website Number Frequency Analysis

Business Question:

What numerical patterns and data are prominently featured on company websites?

Computational Recipe:

Number extraction & frequency analysis

Website Structure Graph

Business Question:

How is a company's website organized and interconnected?

Computational Recipe:

Graph theory & network analysis

Website Structure Characteristics

Business Question:

What are the key structural characteristics that define a company's website?

Computational Recipe:

Structural analysis & pattern recognition

SEC Edgar Downloader

Business Question:

How can we efficiently access and analyze company SEC filings?

Computational Recipe:

Web scraping & file management

Management Analysis

Management Educational Background Analysis

Business Question:

What educational patterns exist among company leadership?

Computational Recipe:

Document parsing & data extraction

Management Trustworthiness Perception Analysis

Business Question:

How do facial characteristics influence perceived trustworthiness of company leadership?

Computational Recipe:

Facial analysis & geometric ratios

Manager Facial Expression Analysis

Business Question:

What facial expressions and emotional states do company leaders display in public appearances?

Computational Recipe:

Facial geometry & golden ratio analysis

Document & Disclosure Analysis

Disclosure Complexity Analysis

Business Question:

How complex and readable are company disclosure documents?

Computational Recipe:

Text complexity metrics & readability analysis

Accounting Terms Frequency Analysis

Business Question:

What accounting terms and concepts are most frequently used in company disclosures?

Computational Recipe:

Term frequency analysis & accounting lexicon

Related Word Search

Business Question:

What words and concepts are semantically related in company communications?

Computational Recipe:

Semantic analysis & word association

Disclosure Sentiment Analysis

Business Question:

What is the overall sentiment and emotional tone of company disclosures?

Computational Recipe:

Sentiment analysis & word classification

Disclosure Style Analysis

Business Question:

What personality traits and communication styles are evident in company disclosures?

Computational Recipe:

Linguistic analysis & personality inference

Data Visualization & Dashboarding

Customer Complaints Dashboarding

Business Question:

Where and how frequently do customer complaints occur in the banking sector?

Computational Recipe:

Data visualization & geographic mapping

Amazon Review Dashboarding

Business Question:

How do product reviews vary across different countries and rating levels?

Computational Recipe:

Web scraping & review analysis

Company Profitability Dashboarding

Business Question:

How has Apple's profitability evolved over time and what events influenced it?

Computational Recipe:

Financial analysis & time series visualization

Review Matrix Analyzer

Business Question:

What patterns and insights can be extracted from customer review matrices?

Computational Recipe:

Matrix analysis & pattern recognition

E-Book Chapters

Interactive e-book chapters with embedded content and computational examples. Each chapter provides comprehensive coverage of business analytics concepts.

Unique Advantages in Data Science

Explore the unique advantages and capabilities of data science approaches in business analytics.

Wolfram Language Conventions

Learn the essential conventions and best practices for writing Wolfram Language code.

Choose a Compelling Business Name

Discover computational methods for selecting and analyzing business names and branding.

Profile Picture for Company Leadership

Analyze and optimize profile pictures for company leadership using computational techniques.

Choose a Location for the Company

Use data-driven approaches to select optimal company locations and analyze geographic factors.

Tone for Business Proposal Text

Analyze and optimize the tone and language used in business proposals and communications.

Import Text from Websites

Learn techniques for extracting and analyzing text content from business websites.

Tag Words in Text

Master the art of categorizing and tagging words in business text for better analysis.

Format Results in a Grid

Create professional data presentations using grid formatting and visualization techniques.

Scrape the Web for Images

Learn web scraping techniques to collect and analyze business-related images and visual content.

Crop Images to Just Faces

Master image processing techniques to extract and analyze facial features from business photos.

Predicting Facial Expression on Data

Use machine learning to analyze and predict facial expressions from business leadership images.

Import a PDF File from the Web

Learn to extract and analyze content from PDF documents and business reports found online.

Sentiment Analysis and Keyword Search

Combine sentiment analysis with keyword search to understand business communication patterns.

Displaying Results in a Grid

Advanced techniques for presenting business analysis results in organized, readable formats.

Sentiment Analysis Dashboard

Create comprehensive dashboards to compare sentiment analysis across different data sources.

About the Book

This eBook blends embedded apps for live computation and experimentation, equivalent coding examples which require no prior coding experience, and a narrative for applying modern computation to business analytics. The eBook runs in the free Wolfram Player software or Mathematica.

Resources

UIUC News Article

UIUC Gies College of Business

Learn about how this app-driven textbook unlocks the potential of data-driven storytelling.

Wolfram Innovator Award

Wolfram Innovator Award

Recognition for innovative contributions to computational education and data science.

Wolfram Blog Journey

Wolfram Blog Journey

The journey from Wolfram Data Science Boot Camp to Creative Data Analytics.

Authors

Fei Du

Fei Du

Professor of Accountancy at UIUC; teaches graduate Storytelling with Data Analytics for Accounting majors.

Kelvin Mischo

Kelvin Mischo

Wolfram Certified Instructor; has trained university faculty and researchers in Wolfram Language for over two decades.

Davis Mo

Davis Mo

Data science & mathematics enthusiast; used Wolfram Language for the core analysis in his first publication.